MetaPlanet Card Gives Shareholders 1.6% BTC Cashback

Japan's Metaplanet is moving beyond holding Bitcoin on its balance sheet. The Tokyo-listed firm announced a shareholder-exclusive payment card this week. It converts everyday spending into BTC at a 1.6% return rate. The MetaPlanet Card is set to launch this summer.

As ">Metaplanet posted on X, the card is "shareholder-exclusive," with 1.6% of all card spending returned directly in Bitcoin. The post framed the product around a larger national vision, writing that cardholders can "turn your daily payments into Bitcoin and Japan's future." Access stays gated to equity holders only.

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Your Grocery Run Now Stacks Satoshis

No category caps on spending were mentioned in the announcement. A cardholder spending $2,000 a month would earn roughly $32 in BTC. Not dramatic by itself. But the pitch sits on top of Bitcoin price appreciation over time, and that compounding factor is where the product finds its real argument.

The card builds on a shareholder rewards structure Metaplanet has been expanding for some time. The company ran an earlier campaign that distributed ¥30 million in Bitcoin directly to eligible shareholders through SBI VC Trade. This new card takes that logic further, linking ordinary consumer payments to BTC accumulation.

Metaplanet's shareholder count tells part of the story too. It went from 10,854 in December 2023 to 63,654 by March 2025, according to CryptoNewsLive. That audience exists before the card even launches.

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The 35,000 BTC Company Wants Your Spending Too

Metaplanet holds over 35,000 BTC on its corporate balance sheet. That treasury position gives the rewards program actual weight. The BTC returned to cardholders is not a theoretical unit backed by nothing. It sits inside a corporate Bitcoin infrastructure the firm has been building out for years.

The company has stated a target of 210,000 BTC by 2027. That is roughly 1% of Bitcoin's total supply. A retail card program pointed at tens of thousands of shareholders opens one more accumulation channel alongside the firm's direct market purchases.

Metaplanet's Bitcoin Income Generation segment posted ¥2.438 billion in revenue in Q3 2025. That was a 115.7% increase quarter over quarter. The card product layered on top of that operating model adds a consumer-facing dimension that did not exist before.

The company also owns Bitcoin.jp, a Bitcoin education platform, and holds exclusive licensing for Bitcoin Magazine in Japan. Those distribution networks do the groundwork the card needs to find traction among retail holders.

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No card network partner has been named. No application process details. No hard launch date beyond summer 2026. Further disclosures are expected as the rollout approaches.

Institutional Bitcoin exposure is pulling wider attention. BlackRock recently targeted $500M in annual crypto revenue, reflecting the same directional pressure driving Metaplanet's consumer strategy. Japan's largest corporate BTC holder is now going for wallets in pockets, not just vaults on balance sheets.